Instagram has been testing out a change that hides the “likes” counter on posts around the world for months, but not in the US. According to CEO Adam Mosseri, that’s about to change. During an interview at the Wired 25 event today Mosseri explained that it will start testing the change in the US next week, “not the whole US at once,” but enough that some of you will have it on your profiles.
With the test enabled, people still see the number of likes on their own posts, but not other people. He said the purpose is to “depressurize” Instagram, and they’re looking to see how it impacts the feelings of users, as well as how they continue to interact with the platform.
WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It’s the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
— WIRED (@WIRED) November 9, 2019